Michigan’s only student-run startup incubator

We believe that the best way to learn entrepreneurship is by doing. StartUM is a startup incubator where you work through every step of the entrepreneurial process, from ideation to funding.

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How Does StartUM Work?

StartUM's curriculum has four key phases. From ideation workshops to StartUM grants for founders, we take you through every step of the startup journey.

1. Ideation

Ideation is the formation of ideas or concepts. At StartUM, you will be lead through numerous exercises to help you break the current assumptions of different business models and to discover the core concepts of innovation.

2. Customer Discovery

Customer discovery is the process of testing the core assumptions of your business by discovering who makes up your customer base. Through StartUM, you will learn methods of effectively polling and interviewing the general population to understand who your customers are.

3. Development

Create and launch your startup. StartUM has a plethora of experienced mentors with experience creating everything from websites and mobile apps to brick and mortar commerce and services who will help lead your team from conception to launch.

4. Funding

The University of Michigan has many of opportunities for student entrepreneurs to gain funding. StartUM will help connect you to funding opportunities at the Center for Entrepreneurship and the Zell Laurie Institute. StartUM also offers grants to qualified entrepreneurs to help get their busineseses off the ground.

Winter 2021 Recruiting

Upcoming Info Sessions:

  • BBA Meet the Clubs - Jan 21st | 7-9pm via Zoom (Link)
  • Info Session #1 - Jan 27th | 9-10pm via Zoom (Link)
  • Info Session #2 - Feb 3rd | 9-10pm via Zoom (Link)
  • Winterfest Day 1- Feb 1st | 6-8pm via Zoom (Link)

Recruiting Dates:

  • Application Due - Feb 7th 11:59pm
  • Interviews [INVITE ONLY] - Feb 10th and Feb 11th
  • First Meeting for New Members - Feb 14th (Time TBD)


Our application is open for the Winter 2021 Cohort. No experience is necessary and all grades and majors are welcome to apply. Contact the board by email if you have any questions at StartUMboard2021@umich.edu.

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